Bike Industry Panel: Designing Apparel Women Want


From Athletic to Everyday

Women have been making their mark in the cycling industry, and it's showing through the growing trend of female bikers and shift in apparel design. That doesn't come without challenges - women are demanding performance apparel designed FOR women with their needs prioritized. We've gathered designers from brands driving innovation in these areas to discuss their experience with this growing market, their approach to these challenges, and outlook on the future. Follow the conversation at #designedtoride


FEATURING:

Karany Nhim, Product Design, Giro

Ilana Siegelman, Co-founder/Designer, Iladora Apparel

Steven B. Wheeler, Senior Designer, Betabrand

Moderated by: Jordan Kushins, Gizmodo, Previously FastCo Design


Doors at 6:30pm and we'll kick off the discussion at 7pm.


Bike parking from the San Francisco Bike Coalition (Thanks Huckeberry!)

Huckleberry Bicycles
1073 Market St
LOCATION TBD
March
13
13
6
30
pm
9
00
pm
March
13
9
00
pm
Date TBD
RSVPs Closed

Our Sponsors

More Fun on the Agenda

  • Female founded, California made 

    Enjoy complimentary Spicy Vines wine and enter to win a bottle!

  • What Women Want

    The opportunity to tell us exactly what you want in your cycling apparel