From Athletic to Everyday
Women have been making their mark in the cycling industry, and it's showing through the growing trend of female bikers and shift in apparel design. That doesn't come without challenges - women are demanding performance apparel designed FOR women with their needs prioritized. We've gathered designers from brands driving innovation in these areas to discuss their experience with this growing market, their approach to these challenges, and outlook on the future. Follow the conversation at #designedtoride
Karany Nhim, Product Design, Giro
Ilana Siegelman, Co-founder/Designer, Iladora Apparel
Steven B. Wheeler, Senior Designer, Betabrand
Moderated by: Jordan Kushins, Gizmodo, Previously FastCo Design
Doors at 6:30pm and we'll kick off the discussion at 7pm.
Bike parking from the San Francisco Bike Coalition (Thanks Huckeberry!)